Write a creative brief
Define audience, purpose, format and exclusions.
Lesson 1 of 4 · Learn it by trying itWatch: Images, voice, documents and creative tools
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Write a creative brief. Define audience, purpose, format and exclusions.
Understand multimodal limits. Image and speech systems can misread text, accents and visual detail.
Work with documents. File access must be explicitly supported.
Publish responsibly. Review rights, factual claims, representation and accessibility.
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Define audience, purpose, format and exclusions. Avoid uploading images or voices without appropriate permission. Consider ownership, licensing and how synthetic media should be labelled.
A creative brief should state purpose, audience, format, style and restrictions. Use material you have permission to use and check a tool’s current terms. Generated images can contain invented details, distorted text or inappropriate associations. For a fictional library poster, review wording separately from the picture and provide a text alternative. Avoid implying that a synthetic person endorses a real organisation or product.